Instagram launches Instagram Stories

BLOG POST

BLOG POST
August 2016

Instagram has introduced Instagram Stories; a new feature that allows people to create photo and video montages which disappear after just 24 hours.

 

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BLOG POST

Instagram launches Instagram Stories

Instagram has introduced Instagram Stories; a new feature that allows people to create photo and video montages which disappear after just 24 hours. Content can also be customised with drawings, text and emojis. Users will see stories from people they follow in the bar at the top of their feed, and can tap to move forwards or back and even swipe to jump to another story. However, unlike regular Instagram posts, they can only react to a story through a private message on Instagram Direct.

 

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This all sounds very familiar, right? #InstagramStories has been trending on Twitter since yesterday’s launch, with many people noting how similar the new feature is to Snapchat Stories. Snapchat is highly regarded for its spontaneous and temporary nature, proving to be particularly popular with 18-24-year-olds.

It will be interesting to see if Instagram can capture the same user behaviour that Snapchat enjoys, and what will happen next for both platforms.

For more information on Instagram and Snapchat, and how your institute can get involved, please get in touch.

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