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Six Top Tips for Student Recruitment During Clearing

In our last blog we highlighted the effectiveness of content marketing strategies for marketing efforts during Clearing, but there are many other strategies you can focus on in order to reach those recruitment targets this year.  

1)    Be clear about who you are – Spend some time thinking about what key features your institution offers that distinguishes you from others. Once you have thought about what sets you apart you can start to focus on these in your marketing campaigns to build a brand identity. Read more » about Six Top Tips for Student Recruitment During Clearing

Are you ready for GCSE results day?

It may seem like a long while off but in reality GCSE results day on the 21st August is not far away. Perhaps you think you have a marketing strategy already in place, but have you explored all options to ensure your course places are filled?

Digital Marketing has grown in popularity enormously over recent years. Many Colleges are using digital marketing strategies for recruiting their students. As teens have grown up in the digital age, they are constantly utilising and engaging with one another through digital media. Read more » about Are you ready for GCSE results day?

Does your marketing strategy for clearing include content marketing?

Clearing is fast approaching. It may seem like a long while off but in reality A-level results day on the 14th August is not far away. Perhaps you think you have a marketing strategy already in place, but year on year there is always a last minute rush to fill those remaining course places.

It is important to think of all possible avenues for your clearing marketing strategies, have you explored all options? If you use the same strategies each year perhaps now is the time to explore new ways of reaching those potential students. Read more » about Does your marketing strategy for clearing include content marketing?

Student Recruitment Methods Are Changing

Recruiting students for higher education courses has become more challenging. The biggest threat comes from the rising costs and mounting student debt, making many young adults opt for going straight into work rather than education.

It has become harder to attract both domestic and international students. A report by the Higher Education Funding Council found that international and EU student numbers fell from 311,800 in 2011-2012 to 307,205 in 2012-2013. These students now face increased fees and stricter visa regulations. Read more » about Student Recruitment Methods Are Changing

Is Your Social Media Presence Viewed as a Credible Information Source for Prospective Students?

While social media marketing can be a more cost-effective option, especially for smaller universities on a tight budget, it’s still vital to get the most out of your efforts. A recent online study revealed that one-fifth of university students polled felt that universities didn’t use social media marketing effectively or function as a credible source of information for prospective students. This isn’t good news for university marketing managers or the agencies helping them, but there is hope.                                   Read more » about Is Your Social Media Presence Viewed as a Credible Information Source for Prospective Students?

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