In our last blog we highlighted the effectiveness of content marketing strategies for marketing efforts during Clearing, but there are many other strategies you can focus on in order to reach those recruitment targets this year.
1) Be clear about who you are – Spend some time thinking about what key features your institution offers that distinguishes you from others. Once you have thought about what sets you apart you can start to focus on these in your marketing campaigns to build a brand identity. Read more » about Six Top Tips for Student Recruitment During Clearing
It may seem like a long while off but in reality GCSE results day on the 21st August is not far away. Perhaps you think you have a marketing strategy already in place, but have you explored all options to ensure your course places are filled?
Digital Marketing has grown in popularity enormously over recent years. Many Colleges are using digital marketing strategies for recruiting their students. As teens have grown up in the digital age, they are constantly utilising and engaging with one another through digital media. Read more » about Are you ready for GCSE results day?
Clearing is fast approaching. It may seem like a long while off but in reality A-level results day on the 14th August is not far away. Perhaps you think you have a marketing strategy already in place, but year on year there is always a last minute rush to fill those remaining course places.
It is important to think of all possible avenues for your clearing marketing strategies, have you explored all options? If you use the same strategies each year perhaps now is the time to explore new ways of reaching those potential students. Read more » about Does your marketing strategy for clearing include content marketing?
Recruiting students for higher education courses has become more challenging. The biggest threat comes from the rising costs and mounting student debt, making many young adults opt for going straight into work rather than education.
It has become harder to attract both domestic and international students. A report by the Higher Education Funding Council found that international and EU student numbers fell from 311,800 in 2011-2012 to 307,205 in 2012-2013. These students now face increased fees and stricter visa regulations. Read more » about Student Recruitment Methods Are Changing
Search engine advertising through pay-per-click ads is one of the most popular forms of advertising. To create the best PPC campaigns you need to know the basics in order to generate the best results from your campaign and drive traffic to your University website. Read more » about Best Practice for Setting up PPC Campaigns
Online education marketing techniques are constantly changing and advancing to match the growing competition between Universities. For 2014, we predict what will be important for the marketing strategies of your University and how you should approach them.
Google+ is now set to challenge the popularity of Facebook and Twitter advertising with the introduction of +Post Ads. This new form of advertising will allow brands to display their Google+ posts on other websites as an advert. Read more » about +Post Ads on Google+ at the Forefront
While social media marketing can be a more cost-effective option, especially for smaller universities on a tight budget, it’s still vital to get the most out of your efforts. A recent online study revealed that one-fifth of university students polled felt that universities didn’t use social media marketing effectively or function as a credible source of information for prospective students. This isn’t good news for university marketing managers or the agencies helping them, but there is hope. Read more » about Is Your Social Media Presence Viewed as a Credible Information Source for Prospective Students?