In 2014, nearly £1bn was spent on programmatic advertising in the UK, with around half of online display ads being bought through programmatic. By 2018, programmatic spend is predicted to hit over £13bn globally.
With figures like these, it’s no surprise that programmatic is transforming the way in which digital marketers approach display advertising. To help you understand the benefits of this powerful tool and find ways that you can integrate it into your current digital marketing strategies, we’ve put together a really simple guide to programmatic.
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