While social media marketing can be a more cost-effective option, especially for smaller universities on a tight budget, it’s still vital to get the most out of your efforts. A recent online study revealed that one-fifth of university students polled felt that universities didn’t use social media marketing effectively or function as a credible source of information for prospective students. This isn’t good news for university marketing managers or the agencies helping them, but there is hope. Read more » about Is Your Social Media Presence Viewed as a Credible Information Source for Prospective Students?
An arsenal of tried and tested marketing methods is always beneficial when it comes to university marketing. But, to move forward with the development and progression of marketing, it’s also wise to look into new opportunities. In September 2013, LinkedIn introduced one such marketing opportunity with the debut of their University Pages. This venue narrows the focus to universities seeking to connect with prospective students and vice versa. Read more » about LinkedIn’s New University Pages – A Marketing Strategy That Can Boost Your Recruitment
Google’s new search algorithm, Hummingbird, is the latest advance in the evolution of Google search. It has been said to affect around 90% of searches, obtaining more accurate search results for users and solving some of the problems associated with Amit Singhal’s infrastructural change, Caffeine. Read more » about Google's Introduction of Hummingbird Makes Searching Easier
Twitter is one of the top social media venues you can use to promote your university and increase student enrollment. As the marketing manager or member of the university marketing department, you’re already aware of the importance of social media marketing for reaching today’s potential student group. With a UK user membership topping 10 million as of August 2013, Twitter is a smart choice for universities that wish to get the most out of their student recruitment period. Read more » about Benefits of Using Promoted Tweets and Followers for Student Recruitment
Despite the fact that Google+ is still sort of a new kid on the block, this social networking venue has quickly become the world’s second most-used social media site. May 2013 saw Google+ reach a milestone of 500 million registered users. With over 235 million regularly monthly users and a user age limit of 13 years old, Google+ has a lot to offer university marketing departments and managers. Read more » about Six Ways Your University Marketing Department Can Benefit from Using Google+
To the potential university student, the clearing season is like a mad dash to find the best possible university match after their primary choices fail to yield results. Not only is university clearing a second chance for the student (and perhaps the only chance), it’s the beginning of a life-changing pathway. Read more » about How Well Did Your Clearing Student Recruitment Go This Year?
Tech-savvy consumers have learned how to bypass a great deal of traditional marketing methods. DVRs allow them to skip past television commercials. Efficient, focused internet use helps them glean the information they need without being interrupted by banners and other advertisements. As this trend continues, smart business owners must broaden their marketing campaigns to include a technique known as content marketing. Read more » about A Straight-Forward Guide On How to Do Content Marketing
Conversion rate optimization, also known as CRO, is a process designed to increase the percentage of visitors that become customers at a business’s website. As ecommerce has grown, many businesses have gone from using websites as business advertisements to gaining a great deal, if not all, of their revenue from the site. To use website conversion rate optimization to its full potential, business owners and designers must have a good understanding of CRO and how to go about achieving it. Read more » about Increase Revenue Easily with Website Conversion Rate Optimisation
LinkedIn is a social media venue for forward-thinking professional users who want to network and connect with others. The latest count shows that LinkedIn is used in more than 200 countries by over 200 million users. With an acquired user base of that magnitude, LinkedIn presents business people with a tremendous opportunity to increase traffic to their website. Read more » about Using LinkedIn to Increase Your Website Traffic