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Student Recruitment Methods Are Changing

Recruiting students for higher education courses has become more challenging. The biggest threat comes from the rising costs and mounting student debt, making many young adults opt for going straight into work rather than education.

It has become harder to attract both domestic and international students. A report by the Higher Education Funding Council found that international and EU student numbers fell from 311,800 in 2011-2012 to 307,205 in 2012-2013. These students now face increased fees and stricter visa regulations. Read more » about Student Recruitment Methods Are Changing

Is Your Social Media Presence Viewed as a Credible Information Source for Prospective Students?

While social media marketing can be a more cost-effective option, especially for smaller universities on a tight budget, it’s still vital to get the most out of your efforts. A recent online study revealed that one-fifth of university students polled felt that universities didn’t use social media marketing effectively or function as a credible source of information for prospective students. This isn’t good news for university marketing managers or the agencies helping them, but there is hope.                                   Read more » about Is Your Social Media Presence Viewed as a Credible Information Source for Prospective Students?

LinkedIn’s New University Pages – A Marketing Strategy That Can Boost Your Recruitment

An arsenal of tried and tested marketing methods is always beneficial when it comes to university marketing. But, to move forward with the development and progression of marketing, it’s also wise to look into new opportunities. In September 2013, LinkedIn introduced one such marketing opportunity with the debut of their University Pages. This venue narrows the focus to universities seeking to connect with prospective students and vice versa. Read more » about LinkedIn’s New University Pages – A Marketing Strategy That Can Boost Your Recruitment

Google's Introduction of Hummingbird Makes Searching Easier

Google’s new search algorithm, Hummingbird, is the latest advance in the evolution of Google search. It has been said to affect around 90% of searches, obtaining more accurate search results for users and solving some of the problems associated with Amit Singhal’s infrastructural change, Caffeine. Read more » about Google's Introduction of Hummingbird Makes Searching Easier

Benefits of Using Promoted Tweets and Followers for Student Recruitment

Twitter is one of the top social media venues you can use to promote your university and increase student enrollment. As the marketing manager or member of the university marketing department, you’re already aware of the importance of social media marketing for reaching today’s potential student group. With a UK user membership topping 10 million as of August 2013, Twitter is a smart choice for universities that wish to get the most out of their student recruitment period. Read more » about Benefits of Using Promoted Tweets and Followers for Student Recruitment

Six Ways Your University Marketing Department Can Benefit from Using Google+

Despite the fact that Google+ is still sort of a new kid on the block, this social networking venue has quickly become the world’s second most-used social media site. May 2013 saw Google+ reach a milestone of 500 million registered users. With over 235 million regularly monthly users and a user age limit of 13 years old, Google+ has a lot to offer university marketing departments and managers. Read more » about Six Ways Your University Marketing Department Can Benefit from Using Google+

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