Search Engine Optimisation Blog

During the last few years Search Engine Optimisation (SEO) has become a vital tool for every successful long-term online marketing strategy.

Before the rise of the internet, entrepreneurs were opening a shop and waiting for the customers to drop by. The development of the internet led business owners to believe that they would build a website that could magically attract customers like bees to a honey pot.

There is no point in having an amazingly looking website though, if no one else apart from you and your friends would ever visit it.

The internet provides businesses with the opportunity to expand their growth and increase their profits by reaching a wider audience. Consumers use search engines like Google, Bing and Yahoo to research information and find products to purchase.

Therefore, having a website, which is search engine-friendly, is of paramount importance. A digital marketing agency like Touchpoint Digital can help companies not only to define their products and services through online marketing, but also get them ahead of their competition by deploying SEO tactics.

SEO is the process of improving the ranking of a website in the search engine result pages (SERP) for a select number of keywords. It is all about developing a websites structure and content that makes it easy for the search engines to find and index your web pages. Search engines reward websites, which have high quality content rich copy. If website optimisation has been conducted properly, more traffic to the website will be generated as a result of ranking high in the SERP. However, the benefits from SEO are many more than just high rankings in the SERP.

Low costs: Search engine marketing is a cost efficient form of marketing. At the same time is highly effective with a high ROI.

Increased revenue: When a business wants to adopt an online marketing strategy it’s basically looking for long term profits. Increased traffic to your website will lead to increased sales.

Brand awareness: By creating a descent online presence through the various digital channels, the business ensures that in the future potential customers would recognise and trust your company’s brand name. Your company could be highly associated with keywords, products and services in your potential customer’s minds.

Usability: SEO can make navigating through a website a more pleasant experience. The visitor will have a better impression about the company and are more likely to purchase.

Search engines use a number of algorithms to decide a websites ranking for a particular keyword/keyphrase. Google claims that they use more than 200 “signals” to judge the quality of a website. SEO aims to improve or create such signals so as to convince the search engines that a website is worth showing to its users. The content within each page and internal linking structure of the website are such factors. Additionally, the quality of the links that a website receives back from other websites (known as backlinks) is also important. Backlinks from other websites, act as an editorial vote for the search engines. The more high quality links to your site, from other content rich sites the better.

Businesses need to ask the help of online marketing specialists such as Touchpoint Digital as the search engines are constantly changing their algorithms. SEO is an ongoing process that needs to be maintained by experts. It can be a very time consuming process and many companies benefit from outsourcing to companies such as Touchpoint Digital. If you have any questions please get in touch.

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