Our extensive knowledge and expertise of the higher education sector enables us to create bespoke digital marketing campaigns that engage with our clients target markets.
Take a look at our success stories, or get in touch to discuss what we can help you achieve.
In preparation for their September student intake, Anglia Ruskin enlisted our help to drive cost-efficient Open Day sign-ups through both paid search and social media.
Our campaigns delivered on brief and reduced their Open Day sign-ups CPA by 21%.
SAE wanted to increase their awareness while exhibiting at MCM Comic Con London. We recommended that they utilise Snapchat’s On-Demand Geofilter for the event.
SAE saw a boost in audience engagement on Snapchat, with 325,438 views over the weekend, working out less than 1 penny per view.
QA wanted to promote their part-time MSc Cyber Security programme, hoping to increase leads. Touchpoint used a combination of social and search engine marketing.
We fine-tuned the targeting and messaging, and achieved a 72% reduction in CPA.
BIMM offers an exciting range of music education courses across the UK. In November 2016, BIMM came to Touchpoint Digital with the goal of increasing brand awareness. They needed something that was creative and engaging to their target market.
Touchpoint recommended the use of Spotify Sponsored Sessions for this campaign, as this was the ideal platform for the “millennial demographic” with an interest in music. Sponsored Sessions allowed BIMM to showcase their engaging visual content, which resonated with their target audience. Over the 4-week campaign, BIMM saw a total of 149,072 completed video views, at a very low cost-per-view at £0.04.
Central Saint Martins were looking to increase the number of applications for their short course intake.
Our integrated plan not only drove a significant amount of engagement including 5,500 social actions, but also delivered an overall campaign ROI of 190% and 150% uplift in onsite conversion.
Through a series of innovative marketing campaigns, we have helped the School’s Executive Education team halve its cost per acquisition, boost registration for its webinars by 60% through promoted LinkedIn content and gain more than 5000 new Twitter followers in just two weeks.
Get in touch
If you would like to discuss any of our services and how we can help you, then please get in touch.
As our relationship grows, Touchpoint’s innovative ideas and commitment to customer service will continue to help us make the most of our investment in Google AdWords and social media channels.
Touchpoint Digital really understand the subtleties of blended Social Media and PPC campaigning to achieve an increased positive result which is greater than the sum of its individual parts. This was a cost effective way of undertaking crucial testing whilst generating increased sales
The Touchpoint team give us strategic advice on the most cost-effective channels to recruit students, for Open Days and clearing campaigns. Touchpoint then devised the strategy and media plan to best meet our objectives. The team are informed, friendly, and a real pleasure to work with!
Spotify Guide for Universities
Instagram vs Snapchat
Snapchat Guide – The University Edition
Instagram Launches Ads Within Stories
How can universities keep up with changing trends in student recruitment?
How universities can utilise Instagram Stories to promote Open Days
How Universities can utilise Twitter Moments
How do students research universities before applying?
Instagram launches Instagram Stories
Why & How Universities can use On-Demand Geofilters for Snapchat [INFOGRAPHIC]