What is Affiliate Marketing?

Affiliate marketing is a working relationship whereby a merchant (online shop or advertiser) has consumers driven to it by adverts on an affiliate (website).

Merchants recruit a network of affiliates, who operate as an online sales force driving traffic to the merchant website, with the affiliates being paid only when a predetermined action is achieved. This action can be a sale, a lead, or traffic to the website.

Selecting and setting up an affiliate programme can be a complicated process, Touchpoint Digital can help with the following:

  • Suggesting the right network partners to make sure you are working with the correct affiliates
  • Incorporating the affiliate programme into the digital marketing strategy to maximise your return on investment
  • Source new affiliates into the programme
  • Make recommendations on how to make best use of current affiliates

If you would like to discuss any affiliate marketing requirements please get in touch.