Paid search advertising is an essential strategy in inbound marketing
Paid search advertising allows you to advertise on major search engines, paying only when your ad gets clicked. It is a fast way to drive a high number of consumers to your site that have already entered the buying cycle, whereas SEO can take months.
Search marketing should underpin all your online activity
The ideal long-term strategy is to have high visibility on both paid and natural sides of the search results. A combined strategy of pay per click and search engine optimisation will also give the greatest chance of consumer clicks, resulting in higher click and conversion volume.
Setting up and running a PPC campaign correctly takes time and expertise
Touchpoint Digital are experts in this field and will facilitate all the key components in the entire process, from keyword lists to ad-copy text generation.
Full tracking and monitoring will be implemented on every campaign, enabling the optimum return on your investment
Spend caps are monitored on a daily basis to make sure your daily budgets are adhered to. With our knowledge and expertise we deliver to you successful PPC campaigns to you that allow your business to maximise its online potential.
If you would like to discuss any paid search requirements please do get in touch.