Our tracking and Adserving technology allows us to accurately gauge the user’s path to conversion, not just the last click. Our expertise in tracking and adserving is vital for us, and our clients, to understand how each channel/platform is performing.
We will show you how the user has engaged with the advertising messages and how this has influenced them on their journey to a completed registration or download. It is vital to have an understanding of how each channel/platform is performing in order to identify where to invest future budgets.
In order to accurately gauge the performance of each channel a conversion tag would need to be placed on your website
A conversion tag is a small piece of coding which is triggered following a registration or download on your site. The conversion tag guarantees that each registration/download is counted only once, and is attributed correctly to the relevant platform. This eliminates double-counting and provides an accurate portrayal of your campaign’s success.
Alternatively goals could also be set up in Google Analytics to track conversions, and these would not require a conversion tag to be placed.