Our tracking and Adserving technology allows us to accurately gauge the user's path to conversion, not just the last click!
This will show how the user has engaged with the advertising messages and how this has influenced them on their journey to a completed registration or sale. It is vital to have an understanding of how each channel/platform is performing in order to identify where to invest future budgets.
In order to accurately gauge the performance of each channel a conversion tag would need to be placed on your website
A conversion tag is a small piece of coding which is triggered following a registration or sale on your site. The conversion tag guarantees that each registration/sale is counted only once, and is attributed correctly to the relevant platform. This eliminates double-counting and provides an accurate portrayal of your campaign’s success.
If you would like to discuss any tracking or adserving management requirements please get in touch.