Spotify users with a paid account are granted unlimited access to millions of songs. Free users are entitled to a similar deal, but will hear audio ads periodically while listening. We can make it your ad they hear.
Find out more and see how it could work for you.
How does Spotify Advertising work?
Spotify is a digital music streaming service, giving users access to millions of songs from artists all over the world. Spotify launched in 2006 and now has 100 million active users and is available in over 60 markets. They offer free accounts and paid accounts, users with free accounts will hear/see ads periodically while listening to their music. Spotify ads are now more popular that ads on radio, with more and more people choosing to listen to music via streaming services.
The cost for Spotify ads are calculated on a CPM basis (cost per thousand impressions) and are available on both desktop and mobile.
Audio ads can be up to 30 seconds in length and are played between songs. They can’t be skipped, and are played around every 15 minutes. There is the option to add imagery to be displayed in the cover art area, as well as scrolling text which will direct users to your site. These adverts are available on mobile, tablet, desktop, web and PlayStation.
Display ads are shown through a Leaderboard format, located at the bottom of the music player, and will take users to your website when they click. Leaderboard ads are only displayed on the desktop and web Spotify platforms.
Desktop and Mobile Overlays
When users return to the Spotify application they are shown a ‘welcome back’ overlay advert on a Desktop, the initial overlay is displayed for 2 seconds, resolving to a leader board with a larger image, which remains on the screen. Mobile overlays are the same as desktop overlays but the ad will remain on screen until the user presses the dismiss button or swipes the ad away.
Branded and Sponsored Playlists
Branded playlists are a custom playlist with your logo, custom text and an optional link to a landing page. The playlists need to have a minimum of 20 songs and only one track per artist.
Sponsored Playlists allow brands to sponsor one of Spotify’s top owned and operated playlists for a week. In-playlist branding opportunities available.
Sponsored sessions on Spotify enable you to offer your audience uninterrupted listening in exchange for viewing your video, the user will get 30 minutes of advert-free music. You are also able to attach a branded end card inviting further engagement with users. We can offer these adverts on mobiles and tablets.
Video takeover ads are shown to users during the commercial ad break in a music session. They also include a companion display unit, which is clickable and therefore creates further engagement. These video takeover ads are available on a desktop.
Homepage takeovers enable you to take over the Spotify homepage for 24 hours; they are made up of a combination of branded background skin and an interactive area, which are both clickable.
Connect and engage with your target audience in real-time. Reach audiences at the start of a playlist and engage them with an immersive vertical video. Similar to Sponsored Sessions, users are given 30 minutes of uninterrupted music once the video has completed. Continue to reach the users during the 30-minute session with a series of sequential displays, similar to Overlays.
Targeting and Success
Spotify allows us to target your audience in many different ways, we are able to reach users based on their habits, mindsets and tastes as well as demographic targeting. Spotify offers is users playlists with music tailored to specific moods and actives; for example, work out, party, relax and travel. We are then able to see people who are listening to certain playlist often and target them accordingly. Similarly, you are able to deliver your advert after a user has listened to a particular genre, for example, pop, indie or hip-hop.
When users sign up for Spotify accounts they give some details about themselves we are then able to use these details to target people across mobile, desktop and connected devices. Details given include age and gender, users geographical location and their language preferences. In addition to these demographics we can also look at Spotify users behaviour online, we are able to see users streaming habits and other online interests fuelled by third party data providers.
Using this data and the information collected means targeting is accurate and success rates are high, audio ads have shown to be more informative and engaging for the customer.
Get in touch
If you would like to discuss any of our services and how we can help you, then please get in touch.
As our relationship grows, Touchpoint’s innovative ideas and commitment to customer service will continue to help us make the most of our investment in Google AdWords and social media channels.
Touchpoint Digital really understand the subtleties of blended Social Media and PPC campaigning to achieve an increased positive result which is greater than the sum of its individual parts. This was a cost effective way of undertaking crucial testing whilst generating increased sales
The Touchpoint team give us strategic advice on the most cost-effective channels to recruit students, for Open Days and clearing campaigns. Touchpoint then devised the strategy and media plan to best meet our objectives. The team are informed, friendly, and a real pleasure to work with!