Using LinkedIn to Increase Your Website Traffic

BLOG POST

BLOG POST
June 2013

LinkedIn is a social media venue for forward-thinking professional users who want to network and connect with others. The latest count shows that LinkedIn is used in more than 200 countries by over 200 million users. With an acquired user base of that magnitude, LinkedIn presents business people with a tremendous opportunity to increase traffic to their website.

BLOG POST

Using LinkedIn to Increase Your Website Traffic

LinkedIn is a social media venue for forward-thinking professional users who want to network and connect with others. The latest count shows that LinkedIn is used in more than 200 countries by over 200 million users. With an acquired user base of that magnitude, LinkedIn presents business people with a tremendous opportunity to increase traffic to their website.

Online marketers who are on the ball are aware that two things are vital to the success of a business website: traffic and conversions. Smart use of LinkedIn can help users increase website traffic with the intent of also increasing their conversions. This professional social media venue is often overlooked as a resource for driving traffic. Yet it’s full of potential customers and other people who can positively influence the growth of your business.

 

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The key to increasing web traffic with LinkedIn is to use the most effective techniques. Read on to learn more about how you can use LinkedIn to achieve your goal of increasing web traffic. If you haven’t tapped into this resource yet, get started now. For those who use it advantageously, LinkedIn can be a goldmine as far as producing web traffic is concerned.

7 Tips to Help you Increase Website Traffic with LinkedIn

  1. Create a Top-Notch Profile. LinkedIn’s profile is quite extensive and requires a greater investment of time than is needed to create a Twitter or Facebook profile. But taking advantage of its detail and length allows you to shine the spotlight on the expertise, experience and service you have to offer others. Make sure your profile is complete and filled out to highlight your professional experience.
  2. Connect with Others. The goal on LinkedIn is to establish as many first degree connections as possible. Those are connections with other users that you accept from them. Build your first degree connections to at least 500 to see a big jump in clicks on your profile, as well as an increase in web traffic.
  3. Keep Your Profile and Status Updated. Facebook and Twitter users are generally good about updating their statuses, but LinkedIn users tend to fall short in that area. The more often you update your status on LinkedIn, the more likely you are to attract users with fresh information. This, coupled with a consistently updated profile, plays a big role in capturing the interest of other users and enticing them to check out your website.
  4. Join Industry-Specific Groups. LinkedIn offers a variety of excellent industry-specific groups where you can make valuable connections and network with others in the field. Rather than spreading yourself too thin, it’s best to join a few groups you can spend time with each week. Start conversations to engage other group members, and join in existing conversations where you have something valuable to contribute.
  5. Create a Targeted Business Group. The fact that there are already an overwhelming amount of groups on LinkedIn shouldn’t stop you from forming your own targeted business group. Consider a specific group focus you can zone in on that would benefit you and any other group members. Encourage group participation, but stay involved to drive the direction of the group.
  6. Add Relevant Links. Standard link text, such as “My Website” or “My Blog” fades into the background. To attract other LinkedIn users to visit your website, customize your links to make them enticing to followers and relevant to what you have to offer. Use link text such as “Improve Your Website Design” or “Increase Social Media Marketing Effectiveness”.
  7. Utilize the LinkedIn Blog Application. LinkedIn’s blog app makes it easy to promote your most recent blog post after you publish it to your business website. Each new post will appear on your profile, giving you more credibility in your field and providing users with another reason to visit your website.

The Right Steps for the Right Results

Consistently using these steps to keep your LinkedIn profile fresh and of value to others will have a positive impact on your website traffic. Don’t be concerned if things don’t change overnight. Similar to other social media marketing, you must use LinkedIn with consistency to build toward the outcome you desire over time.

As traffic increases to your site, you’ll learn what’s most effective and be able to tweak your profile as your business grows. Be sure to use LinkedIn in conjunction with other social media venues so you can promote changes to your profile through Facebook and Twitter. These tips will help you cut a path through all the social media marketing noise and progress straight toward success. When followed consistently, use of these suggestions will help you increase your website conversion rate and your internet revenue.

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LinkedIn is a social media venue for forward-thinking professional users who want to network and connect with others. The latest count shows that LinkedIn is used in more than 200 countries by over 200 million users. With an acquired user base of that magnitude, LinkedIn presents business people with a tremendous opportunity to increase traffic to their website.



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