A Straight-Forward Guide On How to Do Content Marketing

BLOG POST

BLOG POST
August 2013

Tech-savvy consumers have learned how to bypass a great deal of traditional marketing methods. DVRs allow them to skip past television commercials. Efficient, focused internet use helps them glean the information they need without being interrupted by banners and other advertisements. As this trend continues, smart business owners must broaden their marketing campaigns to include a technique known as content marketing.

BLOG POST

A Straight-Forward Guide On How to Do Content Marketing

Tech-savvy consumers have learned how to bypass a great deal of traditional marketing methods. DVRs allow them to skip past television commercials. Efficient, focused internet use helps them glean the information they need without being interrupted by banners and other advertisements. As this trend continues, smart business owners must broaden their marketing campaigns to include a technique known as content marketing.

Content marketing serves multiple purposes, which we’ll address in this blog post. It works well in conjunction with other marketing methods and can help you build your brand and widen your customer reach. Although some marketing techniques are best-suited for specific businesses, content marketing is something every business can benefit from including in their campaign.

 

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Content Marketing Definition

Content marketing is a type of non-interruptive marketing that allows businesses to communicate with consumers in an informative manner that’s free of sales pitches. The belief behind this form of marketing is that consistent information that provides consumers with value will lead to increased business and customer loyalty.

Who Uses Content Marketing?

Anyone can use content marketing as part of their overall marketing campaign, whether you’re running a solopreneurship, a small business or a large corporation.

The Benefits of Content Marketing

  • Provides Valuable Information. Businesses can provide potential buyers with useful information without inundating them with advertisements. This is a less pushy approach that focuses on quality content instead of the sales pitch.
  • Social Media Exposure. Content marketing is generally shared through various social media venues, resulting in greater exposure and a higher potential of word-of-mouth advertising.
  • Show Up in Search Engine Results. The more content a business has out there, the more likely they are to show up in a consumer’s search engine results. When appropriate keyword use and SEO are included, the content can rise even further in search engine page results.
  • Build Credibility and Trust. The provision of quality content that’s released on a regular basis builds business credibility and facilitates consumer trust.

Types of Content Marketing

  • Blog Posts/Website Content. Most people think of content marketing as that which is done through blog posts and websites. Yes, these two types of content are frequently used and are effective for attracting consumers with interesting, useful material. As with any other type of content marketing, consistency is important. Drive-by blogging or website content updates won’t keep consumers coming back for more.
  • Infographics. The combination of graphic images with informational text results in what’s become known as the infographic. This type of content marketing requires less reading time and attention, is easily scanned but provides a lot of value.
  • Videos. Video marketing is effective for reaching consumers who aren’t likely to spend time reading website content or blog posts. This multimedia approach can help you attract a wider range of consumers.
  • Case Studies. Consumers want proof that products and services really do what they say they’ll do. That’s why they read user reviews. Case studies are an excellent way to demonstrate how and why a particular product or service has worked for other consumers with numbers and facts to back up the information.
  • Email Newsletters. Email newsletters have come a long way since businesses started collecting email addresses and sending out mass communication. As with other types of content marketing, readers are looking for value, such as exclusive email subscriber discounts, freebies and specials. Email newsletters should be packed with quality, not quantity.
  • eBooks/How-To Guides. An eBook or how-to guide provides the businessperson with the opportunity to go into greater detail and depth about a particular subject. Even though these types of content marketing are longer, quality should still be the emphasis.

What Goes into Content Marketing?

  • Create and fine-tune a content marketing plan.
  • Develop content that will engage consumers and promote interaction.
  • Produce, publish and distribute your content.
  • Nurture consumer relations with visitors to increase your conversion rate.
  • Analyze your content marketing results to fine-tune them further and reach marketing goals.

Get Started

Whether you’re running a small business, large business or one-person show, content marketing can help you build your brand, your business and customer base. It can be overwhelming to take on an additional task when you’ve already got enough work to do. Many companies seek the assistance of a digital marketing agency to assist them with content marketing. By going this route, you can assure that time and money isn’t lost by paying for or producing content that doesn’t create the results you hoped for.

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GET IN TOUCH

If you would like to discuss any of our services and how we can help you, then please get in touch.



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