Benefits of Using Promoted Tweets and Followers for Student Recruitment

BLOG POST

BLOG POST
October 2013

Twitter is one of the top social media venues you can use to promote your university and increase student enrollment. As the marketing manager or member of the university marketing department, you’re already aware of the importance of social media marketing for reaching today’s potential student group. With a UK user membership topping 10 million as of August 2013, Twitter is a smart choice for universities that wish to get the most out of their student recruitment period.

BLOG POST

Benefits of Using Promoted Tweets and Followers for Student Recruitment

Twitter is one of the top social media venues you can use to promote your university and increase student enrollment. As the marketing manager or member of the university marketing department, you’re already aware of the importance of social media marketing for reaching today’s potential student group. With a UK user membership topping 10 million as of August 2013, Twitter is a smart choice for universities that wish to get the most out of their student recruitment period. The time to get involved with this trend is now; by the year 2017, there will be 14 million people in the UK actively tweeting. Promoted tweets will provide your university with many worthwhile benefits as you endeavor to maximize the student recruitment period.

 

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Maximize Student Recruitment with Promoted Tweets Benefits

  1. Capture Your Intended Audience’s Attention.Log onto Twitter at any given moment and just watch the screen. Within seconds you’ll see that hundreds or thousands of new Tweets have been posted. Imagine trying to compete with that kind of traffic. Promoted Tweets ensures that what you’ve got to say remains in a prominent location to gain greater access to Twitter users and garner more of your intended audience’s attention. A prominent place on Twitter’s feed puts you above the competition while maintaining a front and center position with your audience.
  2. Increase Followers of the University.If you’ve ever tried to increase your university’s base of Twitter followers, you know that a lot more work goes into the process than anyone realizes. With promoted Tweets, Twitter works on your behalf to extend your reach to other Twitter users who interact and behave in a manner similar to your followers. As these other users are identified, Twitter will ensure that your promoted Tweets appear in their news feeds as well.
  3. Target Specific User Groups.There will be times when you want to Tweet to your entire following and other times when it’s wiser to converse with a specific group. Twitter’s targeted Tweets allow your university to reach potential students in specific geographic locations when you want to promote student recruitment events and other happenings.
  4. Promote in a Targeted Way.One of the smartest components of promoted Tweets is the ability to pick up on the keywords of other users. For instance, your university can choose to target specific keywords like “UCAS”, “clearing” or “A-levels”. When Twitter users include your specific keywords in a Tweet, your promotion will reach them and encourage these individuals to reach out to your university via clearing. To take it one step further, in addition to targeting specific keywords, you can also target users according to the type of mobile device they use for Twitter.
  5. Create Some Buzz, Generate Activity, Gain Attention.An additional way to gain attention and increase your student conversion rate is to generate some buzz with promoted trends. Create a new hashtag or start a new conversational trend on Twitter with this promotional tool. As your Tweet spreads, you university will benefit from the increased traffic to the university website. An online marketing agency can assist you in determining the most effective trend to capitalize on for your promoted Tweet.

Promoted Tweets in Laymen’s Language

Promoted Tweets are an effective marketing and advertising method geared toward specific demographics. Serving as an amplified, engaging conversation with specific Twitter users, promoted Tweets multiply your following and extend your reach. Rather than sending a Tweet out into cyberspace and hoping for the best, a promoted Tweet reaches your potential student recruitment targets and continues reaching well beyond that.

The ability to change Tweets as needed and increase followers substantially are added benefits your university can enjoy when using the services of an online marketing agency. One of our recent university clients increased by 2000 followers in a single day as the result of using promoted Tweets. Because exposure for your university makes all the difference during clearing and recruitment, it’s vital that your marketing department makes the most of the tools available. Work with a digital marketing agency as your ally for better student recruitment to see enrollment numbers go up along with funds. The benefits of doing so make this a marketing investment your university must incorporate before and during student recruitment periods.

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