Six Ways Your University Marketing Department Can Benefit from Using Google+

BLOG POST

BLOG POST
October 2013

Despite the fact that Google+ is still sort of a new kid on the block, this social networking venue has quickly become the world’s second most-used social media site. May 2013 saw Google+ reach a milestone of 500 million registered users. With over 235 million regularly monthly users and a user age limit of 13 years old, Google+ has a lot to offer university marketing departments and managers.

BLOG POST

Six Ways Your University Marketing Department Can Benefit from Using Google+

Despite the fact that Google+ is still sort of a new kid on the block, this social networking venue has quickly become the world’s second most-used social media site. May 2013 saw Google+ reach a milestone of 500 million registered users. With over 235 million regularly monthly users and a user age limit of 13 years old, Google+ has a lot to offer university marketing departments and managers.

Any university wanting to increase exposure or enrollment must use Google+ as wisely as they would any other form of social media marketing. Because Google+ combines many of the positive components of other social media venues, your use of it can streamline your university’s digital marketing efforts. The following tips can help your facility create a strong foothold in internet marketing, while also providing you with some of the benefits of using Google+.

 

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Practical Tips for Using Google+

  1. Build a Comprehensive Profile. Some social media venues require you to only register with an email address and password. With Google+, the user fills out a profile. As a university wishing to gain exposure and attract students, it’s to your benefit to complete the profile. Take the time necessary to complete it with information that’s geared toward potential students. Your university’s Google+ profile will, in many cases, be the first impression you make on students and their families.
  2. Use with Consistency. Regular use of Google+ helps your university build credibility and gain exposure. Occasional, random posts and updates will get lost in a sea of competition. Plan to blog or add updates three times per week throughout the year, especially during the time leading up to enrollment.
  3. Engage and Interact with Followers. There are three things you want to encourage people in your Google+ Circles to do: share your posts and updates, develop an interest in reading future posts, and comment or interact with you. Ask questions, provoke thoughts and converse with those who take the time to add comments.

Benefits of Using Google+ for Your University

  1. Establish a Presence. The yearly scramble to attract students before and during clearing gets a lot easier when you’ve established an online presence with Google+. Consistent posting of useful information for students and their parents will help your university remain in the forefronts of their minds, while establishing your facility as one that’s desirable.
  1. Attract Attention & Build a Reputation. Social media marketing has made it possible for small and large universities to compete on a level playing field. Useful, relevant posts will attract those seeking the ideal university. At the same time, use of Google+ gives you the opportunity to build a positive reputation amongst the 17 to 21 year old set and their parents.
  1. Increase Rank in Google Searches. Add relevant links and keywords to each post to increase your university’s rank in Google searches. This is vital if you want to build a presence and attract students to your facility. Each time you blog or post on Google+, add a link to your university website and invite readers to inquire for more information. Use Google’s Keyword Planner to assist you in using keywords and phrases that will be picked up during consumer searches related to university.

Swim with the Tide

In just two years, Google+ has managed to captivate the attention and time of millions of users worldwide. Many of these users are potential university students or parents of the 17 to 21 year old set. Regular use of this social media venue for your university marketing goals will provide your facility with the benefit of progressing forward with one of the world’s most progressive forms of online marketing.

Potential students access Google+ from their computers, tablets and smartphones. When Google+ released its free iPhone app in July 2011, it quickly became the most sought-after app in the Apple store. As you incorporate Google+ into your university’s marketing campaign, be sure to reach out to potential students using the Google+ app for smartphones and tablets in addition to blogging and networking through Google+ on your computer. With intelligent, consistent use of this venue, you have much to gain in the way of exposure, enrollment and funds for your university.

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