+Post Ads on Google+ at the ForefrontBLOG POST
+Post Ads on Google+ at the Forefront
Google+ is now set to challenge the popularity of Facebook and Twitter advertising with the introduction of +Post Ads. This new form of advertising will allow brands to display their Google+ posts on other websites as an advert.
Unlike Facebook and Twitter, +Post Ads aren’t restricted to the social platform. The ads are distributed across Google’s whole display advertising platform, which consists of over 2 million websites. +Post ads are more valuable than the generic banner ad because they are real content which readers can interact with. The content is pushed out to a wider audience to bring people right to the Google+ page in order to increase levels of conversation online. From there customers can comment, ask questions or join a Google hangout.
Even though the amount of student users on Google+ may not be as big as those on Facebook and Twitter, user numbers are increasing and +Post Ads will still be able to reach students across Google’s vast display advertising platform.
Google+ gives more personalised searching so that as people continue to search they will be exposed to more ads that may be of interest to them, which in turn drives further engagement. Hovering over the ad for two seconds will expand the ad on the user’s screen and even when the +Post campaign ends, the ad continues to be content on the Google+ page.
Google claims that +Post Ads are also easy to use, allowing advertisers to turn a piece of content into an ad with a few clicks. When creating +Post Ads customers will have the added benefit of being able to access Google’s other tools such as Adwords.
Also, advertisers don’t have to pay anything until someone engages with the ad. This can be by hovering over the ad to expand it, actively leaving a comment or if they plus 1 it. The price is also a lot lower because competition is low. This means that Google is giving you a lot more for what you actually pay.
+Post Ads are still in the testing phase but a few select companies have been able to try them out, such as Toyota USA, RITZ crackers, and Cadbury UK. According to Google they have seen positive results in user engagement. Once launched, Universities too will be able to enjoy the benefits.
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