Online Marketing Strategies for your University in 2014

BLOG POST

BLOG POST
February 2014

Online education marketing techniques are constantly changing and advancing to match the growing competition between Universities. For 2014, we predict what will be important for the marketing strategies of your University and how you should approach them.

BLOG POST

Online Marketing Strategies for your University in 2014

Online education marketing techniques are constantly changing and advancing to match the growing competition between Universities. For 2014, we predict what will be important for the marketing strategies of your University and how you should approach them.

 

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  • Responsive design for mobile usage.Internet usage through mobiles and tablets is set to increase further. More and more people, particularly of the younger generation, will be accessing the internet via their smartphones in 2014. Usage on tablets and other devices will also increase, making responsive design a ‘must’ for your University website.  If your content is not accessible through these devices, potential students could be put off.
  • Targeting though social media.With more people having 24/7 access to their social media accounts through their smartphones and devices, engaging with potential students via these sites will become more important for effective marketing strategies. Across the many social media sites, a wide variety of people can be reached on the go. As marketers you have the opportunity to distribute information about your University based on user’s interests, and what they are experiencing and feeling throughout the day. Social media advertising will become more popular in 2014 as reaching potential students is most beneficial in areas where they are most active.
  • The growth of Google+.More people are joining the growing ranks of Google+ users. With the opportunity to build a following, engage with customers and for SEO purposes, Universities will benefit from using the social media site. The number of users on Google+ has continued to grow, and will do so throughout 2014. The introduction of +Post Ads will enable Universities to reach out to potential students across the whole Google display advertising platform.
  • A content marketing strategy. At the end of last year we saw a change in the way Google generates search traffic through its new search algorithm, Hummingbird. Google now takes into account context and the conversational language of searching. This change has enabled poorly written content to be filtered out of searches and replaced with well-targeted and generated content. Taking a strategic approach to content marketing will ensure you reach the right audience, send the right message and see exceptional outcomes for your University.

People can consume content in a number of ways, so distributing your content through many different channels and presenting it in new and exciting ways, ensures you reach and attract a greater student audience. Snackable content is great for attracting prospective students that may have short attention spans. By this we mean content that gets to the point quickly and is presented in an easy to understand format such as through images, and videos.

Videos and images will become more popular in 2014, with the growth of Instagram and Vine behind the massively popular Youtube. In 2014, we expect to see marketers investing more time and budget in content marketing strategies.

Touchpoint Digital specialise in social media advertising across a number of platforms, such as Twitter, Facebook, LinkedIn, Spotify and Google+. We have a proven track record of delivering exceptional results for our clients in the education sector. For more information on these marketing strategies for 2014 or to discuss how Touchpoint Digital can help with your education marketing efforts, please do get in touch.

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