Student Recruitment Methods Are Changing

BLOG POST

BLOG POST
April 2014

Recruiting students for higher education courses has become more challenging. The biggest threat comes from the rising costs and mounting student debt, making many young adults opt for going straight into work rather than education.

BLOG POST

Student Recruitment Methods Are Changing

Recruiting students for higher education courses has become more challenging. The biggest threat comes from the rising costs and mounting student debt, making many young adults opt for going straight into work rather than education.

It has become harder to attract both domestic and international students. A report by the Higher Education Funding Council found that international and EU student numbers fell from 311,800 in 2011-2012 to 307,205 in 2012-2013. These students now face increased fees and stricter visa regulations.

 

student-recruitment-strategies

 

To accommodate for these changes, Universities have to become more creative in how they recruit students. While some Universities are focussing all their efforts toward digital marketing others have opted for a combination of digital and traditional. Regardless of the approach being taken, it has become apparent that digital marketing has become more popular and effective than traditional methods of student recruitment, such as outdoor advertising. Of those polled in a guardian survey 98% of marketers said social media has become more important than it was 5 years ago.

The Guardian survey also found that Universities are now allocating more time and money to marketing open days, engaging with students on social media, improving prospectuses and developing their university websites. If you have not already thought about focussing your efforts to these areas, the time is now.

Clearing may seem like a long while off but before you know it August will be upon us. Plan your clearing marketing strategies ahead of time. Many students enter the clearing process each year; 153,070 entered in 2013, and it is your final opportunity to fill those course spaces.

There are huge opportunities out there in the digital world whether they be through search engine advertising, social media, or display advertising across student focussed sites. Social media can be a great tool for reaching both domestic and international students but it requires a well-thought out strategy, cultural sensitivity and focussed targeting.

In spite of the increasing problems facing student recruitment, reaching prospective students has now become easier through digital media. At Touchpoint Digital, we run successful campaigns for clearing for a number of our higher education clients across a variety of digital platforms. If you would like to discuss how we can help with your student recruitment efforts, please get in touch.

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