Are you ready for GCSE results day?

BLOG POST

BLOG POST
May 2014

It may seem like a long while off but in reality GCSE results day on the 21st August is not far away. Perhaps you think you have a marketing strategy already in place, but have you explored all options to ensure your course places are filled?

Digital Marketing has grown in popularity enormously over recent years. Many Colleges are using digital marketing strategies for recruiting their students. As teens have grown up in the digital age, they are constantly utilising and engaging with one another through digital media.

BLOG POST

Are you ready for GCSE results day?

It may seem like a long while off but in reality GCSE results day on the 21st August is not far away. Perhaps you think you have a marketing strategy already in place, but have you explored all options to ensure your course places are filled?

Digital Marketing has grown in popularity enormously over recent years. Many Colleges are using digital marketing strategies for recruiting their students. As teens have grown up in the digital age, they are constantly utilising and engaging with one another through digital media.

Social media in particular is very popular; with students accessing their accounts on a regular basis throughout the day to keep up-to-date with their friends and interests. As marketers, we can now direct ads and engage with prospective students through social media directly. The precise targeting that many social media platforms offer, such as Facebook and Twitter, enables you to reach the right people that would potentially like to study at your College. Ads can often be targeted by age, interests, location and so on, dependent on the social media platform being used. Facebook specifically, allows you to target parents of children from a certain age range.

 

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Content marketing has also become an effective strategy for promoting Colleges. The idea behind content marketing is that you create something that your target audience can consume and engage with. People are more likely to engage with a piece of content where they can find out valuable information, rather than a generic website page. Running display advertising, social media and Adwords are more valuable when they drive traffic to interesting content, from where users can make an action or conversion.

Content can be created through many different formats, whether it is through video, articles, e-books, interactive guides, infographics, webinars and so on. Think about what could be valuable for your potential students and their key influencers. Perhaps they want to learn more about what courses are on offer or how to combat exam stress. Any information that you can give for free can be extremely appealing to your target audience and increases the likelihood that they engage with you. Seed the content you generate through your social media accounts to expand reach.

Content that is visually appealing can capture attention. Infographics are an effective way of presenting information through graphical images and data. They do not require much concentration to read and they present information in an easy to understand format. Videos are also an attractive format for finding out information because like infographics they do not require much concentration and information can be retained easily. Around 70% of internet users watch videos online.

By generating something for your target audience you also have the opportunity to obtain their contact information. Add a data capture to your downloadable e-books, webinars, and guides so that individuals have to provide information about themselves before they can view the content. This way you can re-target them with adverts across social media, email and newsletters.  Through Twitter you have the option to create a lead generation card. This allows users to download your piece of content in exchange for providing their name, email address, and @handle.

At Touchpoint Digital, we use our expert knowledge of the education sector and student recruitment to plan and implement a digital marketing strategy suitable for your College. If you would like to find out more about using digital marketing in preparation for GCSE results day, please get in touch. 

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