Promoted Pins Are On Their Way…

BLOG POST

BLOG POST
September 2014

It’s not just businesses in fashion, furniture and food that can utilise Pinterest. Higher education institutions can now benefit from using this platform.

Pinterest is a social network which allows users to share and comment on visual material, such as photos, sketches, videos, webpages or even infographics. As a higher education institution Pinterest can be a useful way to engage with potential students.

BLOG POST

Promoted Pins Are On Their Way…

It’s not just businesses in fashion, furniture and food that can utilise Pinterest. Higher education institutions can now benefit from using this platform.

Pinterest is a social network which allows users to share and comment on visual material, such as photos, sketches, videos, webpages or even infographics. As a higher education institution Pinterest can be a useful way to engage with potential students.

Best practice when using Pinterest is to make sure you set up a business account, verify your website against the account, and integrate Pinterest with other social media profiles. You can add customised buttons and widgets to your website, which would link to your Pinterest profile.

Currently there are many different ways you can organically expand you influence on Pinterest. You can utilise different boards which may present information interesting to students.

  • A board for each department or course will allow potential students to navigate easily and see information and images about the courses they are interested in.
  • A board for images of the campuswill give potential students a feel for the campus before attending an Open Day.
  • A board of student images. Repin images provided by current students of your institution as potential students will be interested to learn more about the student experience, from those who experience it first-hand.
  • A board on the surrounding town or city. A prospective student may be interested to learn what the town or city has to offer as they will be spending the next few years here. Focus on the unique selling points and best features of the surrounding area to attract students.
  • A board on any extra circular activities and societies. Many students become actively involved in University life by joining clubs and societies.  The variety of clubs you offer could be a key selling point to many students so if you have them – promote them. Show team spirit though sports competitions your clubs have competed in.

If you want to reach more people across the platform than is possible organically, advertising will soon be available. Pinterest have been marketing the launch of their promoted pins for months now. At the moment, Promoted Pins are only available to a few select companies in the US but they work in a similar fashion to Twitter’s Promoted Tweets. Promoted Pins will appear at the top of search results and could potentially help to engage with a wider audience. The company also recently announced the introduction of new conversion tracking and audience targeting features for its current promoted pin users. So things are definitely moving forward, if not slowly.

A further addition to the platform is the introduction of the Pinterest Analytics Dashboard which allows account users to measure their impact across the channel. Users are able to monitor impressions, clicks and Repins. This will probably have an influence for promoted pins as well.

In the meantime, while waiting for promoted pins to be launched, education institutions can test out the impact of using Pinterest organically. Many Universities have already done so and gained a following on the platform.

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