Our Experiences at CASE EuropeBLOG POST
Touchpoint Digital attended the annual CASE Europe conference at the end of last month. For the event we travelled up to the beautiful city of Edinburgh and what a week it was…
Our Experiences at CASE Europe
Touchpoint Digital attended the annual CASE Europe conference at the end of last month. For the event we travelled up to the beautiful city of Edinburgh and what a week it was.
Overall we found the conference to be a valuable experience and a fantastic opportunity for meeting a variety of other professionals working in the education sector. During the day, Touchpoint had an exhibition stand at the 3 day event. A mix of delegates from marketing managers to fundraisers and alumni relations visited our stand.
There were also a number of social events for the delegates in the evenings. As exhibitors we had the opportunity to attend the drinks and networking reception at the spectacular National Museum of Scotland. Here we saw our own clients and many new faces from the industry.
We went to the CASE Europe event with a desire to share our knowledge on digital marketing for student recruitment. On the final day of the conference, our managing director, Chas Edwards spoke on Using Twitter’s Promoted Products for student recruitment marketing campaigns. The Twitter campaigns we have run for our clients have worked phenomenally well. We have now been nominated for the HEIST, Digital Impact and Prospects Postgraduate Awards for our client social media campaigns. Twitter are always rolling out new features and different methods of reaching target audiences, but we wanted to share our experience on the advertising capabilities of this platform to date. Find out more information on Twitters promoted products.
The final week in August was a busy time for the Touchpoint team but we are glad to have attended this event and are looking forward to next year.
Keep reading our blogs for more information of where we will be heading next!
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Touchpoint is effective, successful and great to work with. We were looking to increase awareness surrounding our Computer Science course; Touchpoint responded promptly and followed up with a plan of action. The campaign was a wonderful success, with a 70% increase in applications. We will continue to develop our relationship with them.
Touchpoint was appointed to run our summer recruitment marketing campaign. They demonstrated a robust and insightful understanding of our target market and provided innovative and creative approaches to reaching audiences successfully. With their flexible, reactive attitude and personable, professional customer service, they have proven to be a pleasure to work with.
I’ve worked with Touchpoint Digital for two years and they have always been a great source of knowledge and advice in planning and running effective digital communications campaigns. Professional (yet friendly) and always happy to help. They know their stuff too - as our campaign measurements prove.
Having worked for many years, over many campaigns, with Touchpoint Digital, I have no hesitation in recommending them to colleagues in the HE sector. The team is a pleasure to deal with – extremely skilled, helpful and flexible in their approach. Their account management is excellent. I have found them to be accommodating and helpful even after the end of a contract, which is something I have greatly appreciated. Touchpoint Digital are proactive in bringing new ideas, trends and innovations to the attention of clients and their knowledge of digital marketing in HE are second to none.
I have worked with Touchpoint Digital for almost 3 years supporting SAE Institute on a number of digital and print campaigns. The team are professional, responsive and always on top of the latest trends/tech to enhance our marketing campaigns.