Our Experiences at CASE Europe

BLOG POST

BLOG POST
September 2014

Touchpoint Digital attended the annual CASE Europe conference at the end of last month. For the event we travelled up to the beautiful city of Edinburgh and what a week it was…

BLOG POST

Our Experiences at CASE Europe

Touchpoint Digital attended the annual CASE Europe conference at the end of last month. For the event we travelled up to the beautiful city of Edinburgh and what a week it was.

Overall we found the conference to be a valuable experience and a fantastic opportunity for meeting a variety of other professionals working in the education sector. During the day, Touchpoint had an exhibition stand at the 3 day event. A mix of delegates from marketing managers to fundraisers and alumni relations visited our stand.

There were also a number of social events for the delegates in the evenings. As exhibitors we had the opportunity to attend the drinks and networking reception at the spectacular National Museum of Scotland. Here we saw our own clients and many new faces from the industry.

We went to the CASE Europe event with a desire to share our knowledge on digital marketing for student recruitment. On the final day of the conference, our managing director, Chas Edwards spoke on Using Twitter’s Promoted Products for student recruitment marketing campaigns. The Twitter campaigns we have run for our clients have worked phenomenally well. We have now been nominated for the HEIST, Digital Impact and Prospects Postgraduate Awards for our client social media campaigns. Twitter are always rolling out new features and different methods of reaching target audiences, but we wanted to share our experience on the advertising capabilities of this platform to date. Find out more information on Twitters promoted products.

The final week in August was a busy time for the Touchpoint team but we are glad to have attended this event and are looking forward to next year.

 

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Keep reading our blogs for more information of where we will be heading next!

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