3 Steps to Successful International Student RecruitmentBLOG POST
As the UK’s share in the global student recruitment market comes under threat, find out how your university can overcome the challenges ahead.
3 Steps to Successful International Student Recruitment
It is no shock that the rates for international student recruitment are dropping here in the UK; in particular we have seen a dramatic decline in the enrolment of South Asian students, and despite still holding tenderly onto its 12.6% share of the global student recruitment market, it has many challenges to face. With its key competitors’, in the US, Australia and Canada, still seeing their international student rates rising, the institutions in the UK have some work to do.
Universities UK has already identified that the UK’s establishment as a leading study destination is under threat, and with the UK’s government plans to reduce immigration, Mr. Cameron pledging to cut numbers below 100,000, this creates great implications for Educational Institutions in the UK. As a whole, the UK needs to work harder to remain one of the top destinations for international study.
In order to excel within the declining market, it is now that your institution must take action, and at Touchpoint Digital, we are committed to developing new, innovative strategies to engage with key international markets, and help you overcome the current concerns around international student recruitment.
Through creative digital campaigns and rigorous analysis of the marketing strategies, we can provide you with the necessary expertise to raise awareness of your institution, and focus on how your university is perceived internationally, and in the UK. With three steps, Touchpoint Digital can make that happen:
- WHAT are you communicating?
We can help you establish exactly what is necessary to communicate to international students, picking out the highly marketable aspects of your university. For international students, it is essential that the information provided is clear, simple and digestible to ensure optimum audience engagement. With our services in content marketing, we can provide easily shareable information, to ensure your university is effectively understood overseas.
- WHO are you communicating it to?
In order to make a significant impact on the market, it is important that your university can firmly identify your target audience. So for international students, it is crucial that they gain a ‘feel’ for your university, enabling them to become increasingly familiar with your institution, staff and current students. With our skills in social media strategies, we can also provide your institution with highly accessible campaigns, helping you to build a digital community, for current and prospective students, to engage and interact with.
- HOW are you communicating?
To stand out, your university needs to confidently establish a brand, informing students what your university is and what it’s all about. With a combination of our services, we can help you deliver strong, impressionable content across a multitude of social media platforms, building the capacity to reach international attention.
If you are interested in boosting your international student recruitment, and would like to work with us, please get in touch.
GET IN TOUCH
GET IN TOUCH
If you would like to discuss any of our services and how we can help you, then please get in touch.
Touchpoint is effective, successful and great to work with. We were looking to increase awareness surrounding our Computer Science course; Touchpoint responded promptly and followed up with a plan of action. The campaign was a wonderful success, with a 70% increase in applications. We will continue to develop our relationship with them.
Touchpoint was appointed to run our summer recruitment marketing campaign. They demonstrated a robust and insightful understanding of our target market and provided innovative and creative approaches to reaching audiences successfully. With their flexible, reactive attitude and personable, professional customer service, they have proven to be a pleasure to work with.
I’ve worked with Touchpoint Digital for two years and they have always been a great source of knowledge and advice in planning and running effective digital communications campaigns. Professional (yet friendly) and always happy to help. They know their stuff too - as our campaign measurements prove.
Having worked for many years, over many campaigns, with Touchpoint Digital, I have no hesitation in recommending them to colleagues in the HE sector. The team is a pleasure to deal with – extremely skilled, helpful and flexible in their approach. Their account management is excellent. I have found them to be accommodating and helpful even after the end of a contract, which is something I have greatly appreciated. Touchpoint Digital are proactive in bringing new ideas, trends and innovations to the attention of clients and their knowledge of digital marketing in HE are second to none.
I have worked with Touchpoint Digital for almost 3 years supporting SAE Institute on a number of digital and print campaigns. The team are professional, responsive and always on top of the latest trends/tech to enhance our marketing campaigns.