Top Tips for Postgraduate Marketing

BLOG POST

BLOG POST
May 2015

The number of students interested in postgraduate education has declined over the years. How do you increase the potential for them applying to your University?

BLOG POST

Top Tips for Postgraduate Marketing

 

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The number of students interested in postgraduate education has declined over the years. How do you increase the potential for them applying to your University? Postgraduate student recruitment is more competitive than ever with a decrease in enrolments of 49,280 since 2010/11 compared with 2013/14. This is mainly due to the rise in tuition fees and the decline in undergraduate enrolments. So here’s how to stand out when promoting your postgraduate courses online.

Three areas to consider are.

Timing

  • Despite dissertation deadlines looming students typically consider postgraduate courses closer to the end of their final academic year when considering their options after finishing their undergraduate course. Either choosing employment or a postgraduate course.
  • With postgraduate applications not centralized, for students, the application system and deadlines vary from different universities and courses. This can be quite confusing, make it clear when the deadlines are for students to see if they have enough time to consider enrolling before the deadline.

Content

  • The best way to get more students to continue their education is addressing the benefits to their future career prospects. This can also attract graduates in work who want to further their career or have a switch in career path with a part-time or full-time course.
  • A call to action is a great way to get people actively involved by encouraging them to take an action, for example “apply now for our postgraduate open day”. This works especially well for search engine marketing when a person searches for an exact course they know they would like to enroll on but are not sure which university to study with.

Targeting

  • Focusing on a specific demographic with relevant interest and educational position for a certain course is key when targeting the right people. This can help spend the budget on relevant clicks from an audience that is more likely to make an enquiry or application. Targeting Undergraduate students and recent graduates increases the chance of an application, a filter that is featured on certain social media channels.
  • Using a filter for a specific age group can also increase activity and make sure your university doesn’t show for a completely irrelevant audience, which might not be able to apply for a postgraduate course at all, e.g. secondary school students.

Source: https://www.hesa.ac.uk

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