Facebook Lead Ads: How can they benefit your Student Recruitment?


July 2015

As Facebook abolishes its manual data collection forms for ads, read on to find out how you can benefit from their new, user-friendly lead ads, and boost your student recruitment.


Facebook Lead Ads: How can they benefit your Student Recruitment?

With 1.44 billion monthly active users and 1.25 billion mobile monthly active users, advertising with Facebook offers the chance to interact and connect with many people. With the majority of students using Facebook on a daily basis, your university’s entire demographic is concentrated in one central location, making targeting and recruiting prospective students that much easier.

Although Facebook can be used as a highly effective marketing tool, it does come with limitations, perhaps one of the biggest being the way users must fill out forms manually, away from the original app. This may become problematic to your university, as this limitation can potentially drive prospective students away.

However, Facebook has finally identified this issue, and has recently launched a new type of ad called lead ads, to fully eliminate this problem.


Now, with Facebook lead ads, users can fill out forms on their mobile devices without being directed to an external site, and without having to manually input their information, as Facebook can retrieve already published information such as email address, house address and phone number. Facebook uses an internal process to avoid the user needing to enter such information manually, preventing the need for users to leave the app, and increasing user engagement with your ad.

Your university can utilise this new feature and there is a wide range of possibilities when using these lead ads:

Your University

  • With Lead ads, you can control which users see your university. By using specific ad targeting, you can direct your ad at a specific age group in order to attract the most relevant and likely users, whether that’s prospective students holding A-level qualifications, or mature students and professional workers wanting to gain a higher level of study. Additionally, you can also target international students through the geographical location options, in order to stretch your user outreach.

Your Courses

  • You can narrow down prospective students into specific categories with the help of this new feature. By selecting users with particular interests, your university can promote individual courses directly to the most relevant users. Displaying these specific lead ads will allow you to showcase a wide range of courses in the best possible way.
  • To support this user engagement, students can also request further information about specific courses. With lead ads, users can quickly order a prospectus, with your university also able to send emails to interested students, increasing user engagement.

Your Events

  • In order to secure more potential students, these lead ads can also be used to allow users to book on to open days. Facebook lead ads brings your university directly to the users newsfeed, and with a simple click, users are signed up and ready to visit your institution. This will also allow information about the event to be easily distributed across a wider audience.

Why Choose Us?

Here at Touchpoint Digital, we have a range of experience when creating Facebook ads, and can help you utilise Facebooks new lead ads in the best way possible, to suit your student recruitment needs. We have a wide range of knowledge across multiple digital marketing platforms, and are constantly engaging in research to keep up-to-date with new features and latest marketing trends.

With the vast majority of students frequently using Facebook, Facebook lead ads has a huge potential, and by choosing Touchpoint Digital we can access these possibilities to bring more students to your university and boost your student numbers. For more information on Facebook leads ads and how they can help your university, please get in touch.



If you would like to discuss any of our services and how we can help you, then please get in touch.