Facebook Lead AdsBLOG POST
Facebook Lead Ads are now available with Touchpoint Digital
Facebook Lead Ads
Facebook Lead Ads are now available with Touchpoint Digital.
To put it simply, Lead Ads allow potential students to register for events directly within Facebook, without having to leave the platform. They will enable Facebook users to quickly fill out forms by clicking on an ads call-to-action button. Facebook populates the forms with the users existing information, and advertisers can request further information by personalising questions to obtain relevant data.
Recap with our previous blog post and learn how Lead Ads can boost your student recruitment!
Facebook’s Lead Ads have also enabled a new method of reporting, which allows only the page admin to download and export the leads. This means when running a lead ad campaign, only your university will have access to this information, and so your lead data will remain private, keeping in line with data protection regulations.
Lead ads are currently only available for mobile devices, but Facebook will shortly be enabling video and carousel Lead Ads for desktop users.
If you’ve got an upcoming open day, taster event or need numbers for a course, Facebook Lead Ads can improve your student recruitment. Get in touch today.
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