Facebook Begins Testing 'Reactions'

BLOG POST

BLOG POST
October 2015

Currently being tested in Spain and Ireland, Facebook has rolled out ‘Reactions’, six new emojis users have access to, as an alternative to ‘liking’ a friends status, an article or advertisement.

BLOG POST

New! Facebook Begins Testing ‘Reactions’

 

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Currently being tested in Spain and Ireland, Facebook has rolled out ‘Reactions’, six new emojis users have access to, as an alternative to ‘liking’ a friends status, an article or advertisement. By hovering over the Like button, users can switch between the six emojis; ‘Love’, ‘Haha’, ‘Yay’, ‘Wow’, ‘Sad’ and ‘Angry’.

Chris Cox, Facebook’s Chief Product Officer, released the update via his public Facebook page, referring to the ‘Reactions’ as a “more expressive Like button”. It’s not surprising that with it being a solely negative response, the dislike button has evolved to allow users to express more varied reactions.

 

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Though some debate the complexities of Facebook’s new palette of emotions, for your universities and educational institutions, this offers an exciting opportunity to connect with your existing audience and create interesting, informative content that resonates your brand on a more intrinsic level.  The six ‘Reactions’ will enable you to gather new insightful data about your audiences engagement with the published content, allowing a more progressive analysis.

This update is expected to produce even higher levels of engagement across the entire platform, and so universities can be sure to benefit from the ‘Reactions’. We hope to see this new feature fully roll out within the next few weeks, so watch this space.

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