Everything You Need to Know About Chinese Social Media [INFOGRAPHIC]

BLOG POST

BLOG POST
November 2015

In the second, and final, part of our series on advertising in China, we introduce China’s social media channels and detail how and why universities should incorporate Chinese social media marketing as part of their digital marketing strategy.

BLOG POST

Everything You Need to Know About Chinese Social Media [INFOGRAPHIC]

 

In the second, and final, part of our series on advertising in China, we introduce China’s social media channels and detail how and why universities should incorporate Chinese social media marketing as part of their digital marketing strategy.

 

advertising-in-china

 

Understanding the Social Statistics

Similarly to western countries, China’s digital population has access to a vast number of social media channels, many resembling features of Facebook and Twitter, with which we are already familiar. With such a comprehensive list of sites users can choose from, it can be somewhat tricky for universities to effectively narrow down their choices, and find the most popular, relevant and target audience-dense channels to improve their international recruitment strategies.

Combined with China’s fast-paced digital stratosphere, keeping up with the latest social media sites and trends may seem like an impossible task. To make things a little easier, we’ve broken down China’s recent social media history and social media usage in this infographic:

 

china-infographic-final-version_1

 

A Closer Look at Social Trends

As evidenced above, China’s social media use evolves quite rapidly, and with new user demands from social platforms, we are now witnessing these sites transform into more than just social spaces. Even so sites such as Sina Weibo and Qzone still remain popular with large user bases; the more recent messaging app WeChat is quickly taking first place as its constant development keeps it at the forefront of China’s social media use.

We can also see from the infographic that, as of this year, WeChat’s total number of users largely surpasses most popular western social media sites, including Instagram, Twitter and LinkedIn, beating all but Facebook.

Though, WeChat is more than just an instant messaging application. The app offers an expansive range of services which include; voice chat, moments (users share images and can link to other social network accounts), free call, video call, broadcast messages and walkie-talkie to name a few.

 

 

 

Getting Connected With Social Media

Within WeChat, businesses have the option of two types of accounts; subscription and service, both of which have the opportunity to become verified, much like Twitter accounts. Both account types also enable businesses to push notifications and engage with notifications. Universities have the opportunity to interact with the Chinese student population, whether they are residing in China or are current or prospective student’s already living in the UK.

Universities are able to utilise these push notifications to keep current students informed about upcoming events and recent news. Institutions can also begin to engage with prospective students, as their brand awareness is shared across the platform, overall creating a greater social media presence.

Despite other Chinese social media channels having larger users bases (QQ, Qzone), there are increasingly more students who are adopting WeChat instead, and as its user base continues to grow, so too does the app’s features, as it is frequently evolving in order to adapt to user’s needs.

If you’re interested in increasing your international student recruitment, and want to get social media savvy, then get in touch today.

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