2015 in Review: UCAS End of Cycle Report

BLOG POST

BLOG POST
January 2016

Now that the 2015 student intake complete, UCAS has released their annual End of Cycle report which details the latest figures and provides a complete assessment of admissions to full-time higher education across the UK.

 

 

 

BLOG POST

2015 in Review: UCAS End of Cycle Report

 

Now that the 2015 student intake complete, UCAS has released their annual End of Cycle report which details the latest figures and provides a complete assessment of admissions to full-time higher education across the UK.

Below, we’ve highlighted some of the most interesting key stats from the report to give you a quick insight into some of the data collected.

 

20160412171127211

 

“A total of 532,300 people entered UK higher education in 2015”

This is an increase of 16,100 entrants, equating to a 3.1% increase and the highest number ever recorded, with a total of 718,500 applicants to higher education. The majority of accepted students were from the UK, with a total of 463,700, which is again the highest number placed by UCAS.

When looking at the acceptances from outside the UK, we can see that they also increased, with acceptances from EU countries rising by 11%, resulting in an additional 29,300 from the previous year and a further 39,000 acceptances from outside the EU.

Despite the application rate increasing for 18 and 19-year-olds, it fell for older applicants. However, the report also points out that, for the older age groups, it is more difficult to interpret trends, for the January deadline in particular, as “more applicants from older age groups are received later in the cycle than for young applicants”.

“Application rates of disadvantaged 18-year-olds across the UK continued to increase”

From the report, it was found that the application rate to higher education from disadvantaged areas  had increased by 0.6%, meaning that 18-year-olds from these areas were 2.9% more likely to have applied to higher education (by the January deadline) than the previous year, the highest number than ever before.

This increase in applications means that young people from the least advantaged backgrounds are now 65% more likely to attend higher education (university or college) than they were in 2006. That same year, data showed that young people from the most advantaged backgrounds were 8.5 times more likely to enter a higher tariff university than least advantaged applicants. However, in 2015, the report found that this gap had decreased to 6.3 times more likely.

“The entry rate for 18-year-old women grew five times more than the rate for men. Women are now 36% more likely to enter than men, the largest difference recorded.”

When comparing all backgrounds, women are still more likely than men to apply to higher education, but this gap widens further in disadvantaged areas in particular, with women being 57% more likely to apply to higher education than men as opposed to a 24% difference between the sexes in advantaged areas.

The UCAS 2015 End of Cycle Report creates a reliable way to measure demand for higher education in the UK, providing an authoritative insight into key trends in the application rate for 18-year-olds. You can read the full report here.

In summary, the report clearly indicates that the demand for the university is still increasing, and as such the competition for universities to fill student places is high. The need for digital marketing is now higher than ever if universities are to get noticed and beat the competition. If you would like to find out more about how you can improve your digital marketing strategies in 2016, get in touch.

GET IN TOUCH

GET IN TOUCH

If you would like to discuss any of our services and how we can help you, then please get in touch.



    roundel

    CLIENTS