Top 5 Reasons You Need to be Using Lead Ads

BLOG POST

BLOG POST
January 2016

When Facebook lead ads were officially announced we eagerly awaited their arrival, and in early October we saw the birth of this new ad unit.

Since then, we’ve had the opportunity to experiment with Facebook’s new offerings and have come to love them, like we knew we would.

And because we love them so much, we wanted to share with you our top 5 reasons why we think you’ll love them too!

BLOG POST

Top 5 Reasons You Need to be Using Lead Ads

 

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When Facebook Lead Ads were officially announced we eagerly awaited their arrival, and in early October we saw the birth of this new ad unit.

Since then, we’ve had the opportunity to experiment with Facebook’s new offerings and have come to love them, like we knew we would.

And because we love them so much, we wanted to share with you, our top 5 reasons why we think you’ll love them too!

 

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The primary purpose of using digital marketing is to gain interactions with your online audience, in hope that you’ll gain conversions.

Previously, when users clicked a Facebook sponsored ad, they were led out of the Facebook app, to an external form or landing page to receive more information.

Urgh… Effort.

This process is long, arduous, and often not very mobile-friendly.

However, Facebook lead ads completely diminish this problem.

Through removing the need to build custom landing pages or forms, you eliminate the obstacles that stand in the way of users and yourself.

Bringing the users closer, quicker.

 

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Lead ads work because they fit in.

The forms pre-populate with users existing data Facebook already knows, and users are then only required to input small amounts of data manually, depending on the questions asked.

Facebook lead ads integrate seamlessly into users newsfeeds; with a smooth native flow, they offer an incredibly simple user journey. This then results in a lower drop-off rate as users can complete the in-app forms within seconds, literally.

And what does this mean? More leads!

Facebook also recently announced its CRM integration capabilities with its current partners, which include Salesforce with more to follow shortly.

This will enable you to collect your lead information in real-time, allowing you to respond to users almost immediately.

 

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Get more bang for your buck.

Facebook is already known for its cheaper costs.

But by shortening the user journey, and consequently lowering the drop-off rate, leads are generated at a significantly lower cost.

From our own efforts, we have seen a 2x reduction in the average cost per lead when using lead ads.

 

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What makes Facebook lead ads so unique is their ability to adapt to an advertiser’s needs.

The internal forms within a lead ad have the potential to gather a vast array of information.

Facebook kindly provides us with a multitude of pre-set questions, which make creating basic forms a breeze.

However, for many universities more specific user information is required.

This is where lead ads come in oh-so-useful.

Facebook gives you the ability to create completely custom questions from scratch, allowing you to gather only the most relevant, necessary data, whether it’s for open day sign-ups, prospectus downloads, or simply a request for course information.

Again, this enables a much more efficient lead generation process.

Fast, instant, easy… Done.

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Lead Ads are like the new kid at school who everyone wants to hang out with.

Facebook is always on the ball and is often the first social media platform to cater to its user’s needs, which is proven with lead ads.

Lead Ads are a result of user demands (and a digital marketer’s dream).

People expect to be able to do near enough everything on their smartphones, resulting in social media becoming an innate part of people’s lives.

Facebook lead ads adhere to user expectations, providing a responsive, instinctive way for both user and advertiser to gain the information they want.

They are the next step in lead generation.

 

And if all of this isn’t quite enough to convince you, Facebook states it will shortly be releasing lead ads for desktop, as well as new formats for video and carousel.

Facebook lead ads are still relatively new, and now is the time to take advantage and start reaping the rewards.

For more information on how to get started on your first Facebook lead ad campaign, get in touch today.

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