Why Universities should be using SnapchatBLOG POST
The first snapchat blog in our new series, we tell you why your university should be using Snapchat.
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Why Universities should be using Snapchat
Snapchat has evolved into one of the leading social media outlets of today. Its popularity has rocketed since launching in 2011, particularly amongst under 25-year-olds, and the platform currently boasts over 100 million users watching more than 10 billion videos every day. Brands are now keen to benefit from its influence, and unsurprisingly so; Sponsored Lenses, Geofilters and Snap Ads make advertising seem natural, personal and even fun. With so many future undergraduates using the app, universities definitely should consider getting involved.
Snapchats are renowned for being “in the moment” and unedited; one of the key reasons it’s proving to be such a powerful marketing tool for higher education recruiters. Snapchat can provide prospective students with a real and authentic insight into what the university has to offer, which could potentially influence a final decision to choose a particular University over another. This real-time content (which might include Snapchat “Stories” detailing clubs/societies or describing big events in the university calendar, such as Fresher’s Week, sports games and Grad Balls) differs from the pre-planned and refined content featured on other social media channels and is more entertaining as a result. Universities may even choose to enlist current undergraduates to manage their accounts to highlight and promote ‘real’ university life.
However, what really sets Snapchat apart from the likes of Facebook and Instagram is that all of its content has an expiration date; photos and videos disappear 10-seconds after being opened and even Stories last for just 24-hours. This means that messages demand to be viewed there and then, for fear they will expire and be lost forever, giving content on Snapchat the focus and attention from users that other platforms can’t enjoy. These short-lived snaps particularly appeal to a young audience as they are quick to watch and fit easily into their day-to-day routines. What’s more is that with just 10-seconds to get a message across, only necessary content is put out, meaning it is easier to engage with and will be memorable to audiences. With this in mind, Snapchat is a brilliant system for communicating with prospective students about university news or events as it sends the information straight to their phone.
One of the more creative elements Snapchat offers is Geofilters: graphic overlays that are available based on location. Snapchatters can use Geofilters to communicate where they are or what event they’re at in an artistic and fun way directly to friends or on their Story. Better yet, Snapchat allows universities to design their own organic Geofilter around their campus locations.
Word-of-mouth has, for a long time, been considered one of the most effective ways of marketing; Snapchat could almost be considered the modern day equivalent. Its temporality and spontaneity are what makes it so exciting for millennials, and universities choosing not to get in on the act could be missing out on an opportunity to raise their profiles with their most crucial audience.
For more information on Snapchat and how your university can get involved, please get in touch.
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