Snap Ads for CollegesBLOG POST
Snap ads have been growing in popularity across the education sector mainly due to the age demographics Snapchat boasts. Snapchat is the fastest growing social media channel to reach the millennial and Gen Z audience. We know young people love Snapchat and spend a lot of time within the app every day; this makes it a perfect platform for reaching college students.
The most popular Snap ad is a web view ad; these allow the user to instantly access websites from your ad without even opening a browser. They allow you to drive Snapchatters to the page you have chosen smoothly, immersing them in a slick full-screen experience. The ad itself is a 10-second vertical video that swipes up to your preloaded web page.
Another popular form of snap ad is long form video, these start the same as web view ads with a 10-second video, but instead of swiping up to a website page the ad swipes up to a longer video. The first 10-second preview of the video should be highly engaging so the user then wants to see more. The long video is also preloaded and ready to watch.
Snapchats targeting options are developing constantly making reaching the right people easier. Currently, we can target by age, locations and interests within Snapchat. We are also able to use a system called “Snap Audience Match” to target, exclude or build lookalikes, from an existing audience list.
We have already seen great results from using Snap Ads for colleges in the UK. We recently ran a Snap Ad campaign for Trafford College’s Open Day with the goal to reach a new audience via Snapchat. Over the week campaign, Trafford saw 90% of swipe ups to the site, coming from new users.
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Touchpoint is effective, successful and great to work with. We were looking to increase awareness surrounding our Computer Science course; Touchpoint responded promptly and followed up with a plan of action. The campaign was a wonderful success, with a 70% increase in applications. We will continue to develop our relationship with them.
Touchpoint was appointed to run our summer recruitment marketing campaign. They demonstrated a robust and insightful understanding of our target market and provided innovative and creative approaches to reaching audiences successfully. With their flexible, reactive attitude and personable, professional customer service, they have proven to be a pleasure to work with.
I’ve worked with Touchpoint Digital for two years and they have always been a great source of knowledge and advice in planning and running effective digital communications campaigns. Professional (yet friendly) and always happy to help. They know their stuff too - as our campaign measurements prove.
Having worked for many years, over many campaigns, with Touchpoint Digital, I have no hesitation in recommending them to colleagues in the HE sector. The team is a pleasure to deal with – extremely skilled, helpful and flexible in their approach. Their account management is excellent. I have found them to be accommodating and helpful even after the end of a contract, which is something I have greatly appreciated. Touchpoint Digital are proactive in bringing new ideas, trends and innovations to the attention of clients and their knowledge of digital marketing in HE are second to none.
I have worked with Touchpoint Digital for almost 3 years supporting SAE Institute on a number of digital and print campaigns. The team are professional, responsive and always on top of the latest trends/tech to enhance our marketing campaigns.