Snapchat Audience FiltersBLOG POST
Snapchat recently released a brand new feature, audience filters.
These will be a lot like geofilters but instead of only targeting a location we will be able to also target people by specific demographics, for example, age, interest or even CRM. Audience filters will mean that we have a better chance of reaching your target audience, we can look at behavioural attributes instead of just targeting everyone in a specific location. We can also target using different times of the day Quaker Oats were one of the first brands to test the audience filter in its beta stages for an overnight oats campaign, the wording on the filters changed over the time of day.
If you’d like to find out how to use audience filters for your university, college or institution please get in contact.
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Touchpoint was appointed to run our summer recruitment marketing campaign. They demonstrated a robust and insightful understanding of our target market and provided innovative and creative approaches to reaching audiences successfully. With their flexible, reactive attitude and personable, professional customer service, they have proven to be a pleasure to work with.
I’ve worked with Touchpoint Digital for two years and they have always been a great source of knowledge and advice in planning and running effective digital communications campaigns. Professional (yet friendly) and always happy to help. They know their stuff too - as our campaign measurements prove.
Having worked for many years, over many campaigns, with Touchpoint Digital, I have no hesitation in recommending them to colleagues in the HE sector. The team is a pleasure to deal with – extremely skilled, helpful and flexible in their approach. Their account management is excellent. I have found them to be accommodating and helpful even after the end of a contract, which is something I have greatly appreciated. Touchpoint Digital are proactive in bringing new ideas, trends and innovations to the attention of clients and their knowledge of digital marketing in HE are second to none.
I have worked with Touchpoint Digital for almost 3 years supporting SAE Institute on a number of digital and print campaigns. The team are professional, responsive and always on top of the latest trends/tech to enhance our marketing campaigns.