Snapchat Audience FiltersBLOG POST
Snapchat recently released a brand new feature, audience filters.
These will be a lot like geofilters but instead of only targeting a location we will be able to also target people by specific demographics, for example, age, interest or even CRM. Audience filters will mean that we have a better chance of reaching your target audience, we can look at behavioural attributes instead of just targeting everyone in a specific location. We can also target using different times of the day Quaker Oats were one of the first brands to test the audience filter in its beta stages for an overnight oats campaign, the wording on the filters changed over the time of day.
If you’d like to find out how to use audience filters for your university, college or institution please get in contact.
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Touchpoint is effective, successful and great to work with. We were looking to increase awareness surrounding our Computer Science course; Touchpoint responded promptly and followed up with a plan of action. The campaign was a wonderful success, with a 70% increase in applications. We will continue to develop our relationship with them.
As our relationship grows, Touchpoint’s innovative ideas and commitment to customer service will continue to help us make the most of our investment in Google AdWords and social media channels.
Touchpoint Digital really understand the subtleties of blended Social Media and PPC campaigning to achieve an increased positive result which is greater than the sum of its individual parts. This was a cost effective way of undertaking crucial testing whilst generating increased sales
The Touchpoint team give us strategic advice on the most cost-effective channels to recruit students, for Open Days and clearing campaigns. Touchpoint then devised the strategy and media plan to best meet our objectives. The team are informed, friendly, and a real pleasure to work with!
Touchpoint were appointed to run our summer recruitment marketing campaign. They demonstrated a robust and insightful understanding of our target market and provided innovative and creative approaches to reaching audiences successfully. With their flexible, reactive attitude and personable, professional customer service, they have proven to be a pleasure to work with.