Snapchat Audience FiltersBLOG POST
Snapchat recently released a brand new feature, audience filters.
These will be a lot like geofilters but instead of only targeting a location we will be able to also target people by specific demographics, for example, age, interest or even CRM. Audience filters will mean that we have a better chance of reaching your target audience, we can look at behavioural attributes instead of just targeting everyone in a specific location. We can also target using different times of the day Quaker Oats were one of the first brands to test the audience filter in its beta stages for an overnight oats campaign, the wording on the filters changed over the time of day.
If you’d like to find out how to use audience filters for your university, college or institution please get in contact.
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