2018 New TechnologiesBLOG POST
2018 is set to be the year of tech within the HE sector, get ready to immerse yourself in all the new technologies that will be available. Chatbots, AI and Virtual reality are going to be at the centre of student recruitment and marketing. Here at Touchpoint, our tech team have the expertise and knowledge to run these new technologies. While our marketing team have the creative ideas to turn these new techs into exciting campaigns customised to your institution.
During Clearing 2017, we saw a rise of universities trying out Chatbots, with some even using them to offer students places. Due to the sheer volume of questions and students wanting to apply around this key period, it seems like a no-brainer to implement tech to alleviate some pressure off the staff. We expect to see the number of universities and colleges using Chatbots increasing even further in 2018. Chatbots can be implemented on either your website, within Facebook messenger, through email and SMS. A fully comprehensive Chatbot will have the capability to collect leads and push these to your CRM, answer questions, ask the right questions to collect the right data, give out information and explore the user’s general queries. We know Gen Z and Millennials expect instant replies and chatbots can be the perfect solution to maintain relationships and give your students or potential students the correct information.
We have seen the steady rise of virtual reality from apps such as Pokémon Go and Snapchats virtual art instalment; however, there has been a limited use of this tech within the education sector. 2018 could see an increase in our sector using augmented and virtual reality, for example, virtual campus tours. These virtual tours work perfectly for student recruitment, particularly international students. Students travelling to your university from overseas may not get the opportunity to visit your campus before they enrol, with virtual campus tours the students are able to get an authentic tour before making their decision.
We also hope to see an increase in Augmented reality being used within the higher education sector this year. Impress your potential students with an unforgettable AR scavenger hunt at your next open event.
Want to know more about new immersive technologies? Get in touch today to find out how these could work for your institution.
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Touchpoint is effective, successful and great to work with. We were looking to increase awareness surrounding our Computer Science course; Touchpoint responded promptly and followed up with a plan of action. The campaign was a wonderful success, with a 70% increase in applications. We will continue to develop our relationship with them.
Touchpoint was appointed to run our summer recruitment marketing campaign. They demonstrated a robust and insightful understanding of our target market and provided innovative and creative approaches to reaching audiences successfully. With their flexible, reactive attitude and personable, professional customer service, they have proven to be a pleasure to work with.
I’ve worked with Touchpoint Digital for two years and they have always been a great source of knowledge and advice in planning and running effective digital communications campaigns. Professional (yet friendly) and always happy to help. They know their stuff too - as our campaign measurements prove.
Having worked for many years, over many campaigns, with Touchpoint Digital, I have no hesitation in recommending them to colleagues in the HE sector. The team is a pleasure to deal with – extremely skilled, helpful and flexible in their approach. Their account management is excellent. I have found them to be accommodating and helpful even after the end of a contract, which is something I have greatly appreciated. Touchpoint Digital are proactive in bringing new ideas, trends and innovations to the attention of clients and their knowledge of digital marketing in HE are second to none.
I have worked with Touchpoint Digital for almost 3 years supporting SAE Institute on a number of digital and print campaigns. The team are professional, responsive and always on top of the latest trends/tech to enhance our marketing campaigns.