Anglia Ruskin UniversityOpen Day Case Study
In preparation for their September 2016 student intake, Anglia Ruskin (ARU) hosted an Open Day at both their Chelmsford and Cambridge locations to encourage prospective students to tour the campus and meet potential tutors. With the goal of driving cost-efficient Open Day sign-ups, ARU enlisted the help of Touchpoint Digital due to their expertise in Open Day advertising.
The market for University Open Day events is extremely competitive, which can result in high advertising costs. As Touchpoint had already supported previous Open Days for ARU, they had a good understanding of which channels would produce the most cost-efficient results for the University. By using these learnings to fine-tune the media plan, as well as utilising new to market opportunities that enabled ARU to break through the clutter, Touchpoint was able to reduce the CPA by 21%, compared to the previous Open Day campaign.