Spotify Case Study

BIMM offers an exciting range of music education courses across the UK. In November 2016, BIMM came to Touchpoint Digital with the goal of increasing brand awareness. They needed something that was creative and engaging to their target market.


Touchpoint recommended the use of Spotify Sponsored Sessions for this campaign, as this was the ideal platform for the “millennial demographic” with an interest in music. Sponsored Sessions allowed BIMM to showcase their engaging visual content, which resonated with their target audience. Over the 4-week campaign, BIMM saw a total of 149,072 completed video views, at a very low cost-per-view at £0.04.