Call tracking provides us with the data needed to make smart optimisations in real time.
Find out more and see how it could work for you.
How does it work?
Through the use of dynamic phone number generation, we can track specific calls and identify exactly which marketing activity led that visitor to ring you. This even includes using unique custom numbers to track offline advertising, such as newspapers and billboards, as well as online. By recognising which areas are generating phone calls, you can focus your efforts on the marketing that is succeeding and ultimately increase your return on investment.
Call Tracking proves to be particularly valuable during the Clearing period, when universities are spending large budgets in a short timeframe with the goal of driving calls to their Clearing Lines. It enables us to maximise budgets on channels that are working, driving huge efficiencies for our clients during this highly competitive phase of the student recruitment cycle.Get In Touch
GET IN TOUCH
If you would like to discuss any of our services and how we can help you, then please get in touch.
As our relationship grows, Touchpoint’s innovative ideas and commitment to customer service will continue to help us make the most of our investment in Google AdWords and social media channels.
Touchpoint Digital really understand the subtleties of blended Social Media and PPC campaigning to achieve an increased positive result which is greater than the sum of its individual parts. This was a cost effective way of undertaking crucial testing whilst generating increased sales
The Touchpoint team give us strategic advice on the most cost-effective channels to recruit students, for Open Days and clearing campaigns. Touchpoint then devised the strategy and media plan to best meet our objectives. The team are informed, friendly, and a real pleasure to work with!
Why should Universities be considering an Always-on marketing strategy?
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