Call tracking provides us with the data needed to make smart optimisations in real time.

Find out more and see how it could work for you.

How does it work?

Through the use of dynamic phone number generation, we can track specific calls and identify exactly which marketing activity led that visitor to ring you. This even includes using unique custom numbers to track offline advertising, such as newspapers and billboards, as well as online. By recognising which areas are generating phone calls, you can focus your efforts on the marketing that is succeeding and ultimately increase your return on investment.

Call Tracking proves to be particularly valuable during the Clearing period, when universities are spending large budgets in a short timeframe with the goal of driving calls to their Clearing Lines. It enables us to maximise budgets on channels that are working, driving huge efficiencies for our clients during this highly competitive phase of the student recruitment cycle.

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If you would like to discuss any of our services and how we can help you, then please get in touch.