Call tracking provides us with the data needed to make smart optimisations in real time.
Find out more and see how it could work for you.
How does it work?
Through the use of dynamic phone number generation, we can track specific calls and identify exactly which marketing activity led that visitor to ring you. This even includes using unique custom numbers to track offline advertising, such as newspapers and billboards, as well as online. By recognising which areas are generating phone calls, you can focus your efforts on the marketing that is succeeding and ultimately increase your return on investment.
Call Tracking proves to be particularly valuable during the Clearing period, when universities are spending large budgets in a short timeframe with the goal of driving calls to their Clearing Lines. It enables us to maximise budgets on channels that are working, driving huge efficiencies for our clients during this highly competitive phase of the student recruitment cycle.Get In Touch
GET IN TOUCH
If you would like to discuss any of our services and how we can help you, then please get in touch.
Touchpoint is effective, successful and great to work with. We were looking to increase awareness surrounding our Computer Science course; Touchpoint responded promptly and followed up with a plan of action. The campaign was a wonderful success, with a 70% increase in applications. We will continue to develop our relationship with them.
Touchpoint was appointed to run our summer recruitment marketing campaign. They demonstrated a robust and insightful understanding of our target market and provided innovative and creative approaches to reaching audiences successfully. With their flexible, reactive attitude and personable, professional customer service, they have proven to be a pleasure to work with.
I’ve worked with Touchpoint Digital for two years and they have always been a great source of knowledge and advice in planning and running effective digital communications campaigns. Professional (yet friendly) and always happy to help. They know their stuff too - as our campaign measurements prove.
Having worked for many years, over many campaigns, with Touchpoint Digital, I have no hesitation in recommending them to colleagues in the HE sector. The team is a pleasure to deal with – extremely skilled, helpful and flexible in their approach. Their account management is excellent. I have found them to be accommodating and helpful even after the end of a contract, which is something I have greatly appreciated. Touchpoint Digital are proactive in bringing new ideas, trends and innovations to the attention of clients and their knowledge of digital marketing in HE are second to none.
I have worked with Touchpoint Digital for almost 3 years supporting SAE Institute on a number of digital and print campaigns. The team are professional, responsive and always on top of the latest trends/tech to enhance our marketing campaigns.