CASE STUDIES

Case Studies

Our extensive knowledge and expertise of the higher education sector enables us to create bespoke digital marketing campaigns that engage with our clients target markets.

Take a look at our success stories, or get in touch to discuss what we can help you achieve.

ANGLIA RUSKIN UNIVERSITY

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In preparation for their September student intake, Anglia Ruskin enlisted our help to drive cost-efficient Open Day sign-ups through both paid search and social media.

Our campaigns delivered on brief and reduced their Open Day sign-ups CPA by 21%.

SAE INSTITUTE UK

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SAE wanted to increase their awareness while exhibiting at MCM Comic Con London. We recommended that they utilise Snapchat’s On-Demand Geofilter for the event.

SAE saw a boost in audience engagement on Snapchat, with 325,438 views over the weekend, working out less than 1 penny per view.

QA HIGHER EDUCATION

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QA wanted to promote their part-time MSc Cyber Security programme, hoping to increase leads. Touchpoint used a combination of social and search engine marketing.

We fine-tuned the targeting and messaging, and achieved a 72% reduction in CPA.

BIMM

CASE STUDY

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BIMM offers an exciting range of music education courses across the UK. In November 2016, BIMM came to Touchpoint Digital with the goal of increasing brand awareness. They needed something that was creative and engaging to their target market.

Touchpoint recommended the use of Spotify Sponsored Sessions for this campaign, as this was the ideal platform for the “millennial demographic” with an interest in music. Sponsored Sessions allowed BIMM to showcase their engaging visual content, which resonated with their target audience. Over the 4-week campaign, BIMM saw a total of 149,072 completed video views, at a very low cost-per-view at £0.04.

CENTRAL SAINT MARTINS

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Central Saint Martins were looking to increase the number of applications for their short course intake.

Our integrated plan not only drove a significant amount of engagement including 5,500 social actions, but also delivered an overall campaign ROI of 190% and 150% uplift in onsite conversion.

UNIVERSITY OF CAMBRIDGE JUDGE BUSINESS SCHOOL

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Through a series of innovative marketing campaigns, we have helped the School’s Executive Education team halve its cost per acquisition, boost registration for its webinars by 60% through promoted LinkedIn content and gain more than 5000 new Twitter followers in just two weeks.

JUDGE BUSINESS SCHOOL'S ISLAMIC FINANCE PROGRAMME

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We worked with the University of Cambridge Judge Business School to run a social media campaign promoting their brand-new Islamic Finance programme.

The campaign achieved six-times the industry standard engagement rate.

SAE INSTITUTE UK

CASE STUDY

SAE Institute is one of the world’s leading creative media institutions, offering a range of degrees and short courses across 4 UK campuses.

Following on from the success of SAE’s Snapchat Geofilter at MCM Comic Con, in May 2017, Touchpoint recommended that SAE utilise Snap Ads to expand their audience reach and to engage with their target audience in a new environment.

Touchpoint ran a Snap ad campaign for SAE, the campaign targeted 18- 20 year olds with a web view ad that linked straight to their site. After a month long trial campaign, SAE saw successful results, with 81% of traffic to the site from new users. The Snap campaign also received a 73% higher CTR, than equivalent campaign on other social channels.