Content Marketing is the creation of valuable and informative content with the intention of engaging, entertaining and enlightening your target audience. At Touchpoint Digital, we can produce content that tells stories and communicates the right message to your prospects.
Find out more about our services and how they could work for you.
Short and relevant articles are an effective way of generating interest, which in turn can lead to shares on social media and a boost in audience reach. Adopting an informal, personal style encourages reader engagement and establishes a distinctive tone of voice for your brand.
Present data through graphics, imagery and colour. Infographics allow you to feed complex information to your audience in a way that’s both visually appealing and easy to digest.
We can produce detailed, downloadable content that communicates useful and practical information to your reader. eBooks and Whitepapers demonstrate expertise and can be valuable to an audience, encouraging them to come to you.
Use motion graphics and imagery to showcase your brand and get your message across. Animated content is compelling and a great way to connect emotionally with viewers, not to mention easily shared across social media.
GET IN TOUCH
If you would like to discuss any of our services and how we can help you, then please get in touch.
Touchpoint is effective, successful and great to work with. We were looking to increase awareness surrounding our Computer Science course; Touchpoint responded promptly and followed up with a plan of action. The campaign was a wonderful success, with a 70% increase in applications. We will continue to develop our relationship with them.
As our relationship grows, Touchpoint’s innovative ideas and commitment to customer service will continue to help us make the most of our investment in Google AdWords and social media channels.
Touchpoint Digital really understand the subtleties of blended Social Media and PPC campaigning to achieve an increased positive result which is greater than the sum of its individual parts. This was a cost effective way of undertaking crucial testing whilst generating increased sales
The Touchpoint team give us strategic advice on the most cost-effective channels to recruit students, for Open Days and clearing campaigns. Touchpoint then devised the strategy and media plan to best meet our objectives. The team are informed, friendly, and a real pleasure to work with!
Touchpoint were appointed to run our summer recruitment marketing campaign. They demonstrated a robust and insightful understanding of our target market and provided innovative and creative approaches to reaching audiences successfully. With their flexible, reactive attitude and personable, professional customer service, they have proven to be a pleasure to work with.
Why Live Streaming is an Essential Investment for Education Institutions
Snapchat’s New ‘Story Ads’
Ephemeral Content In Education Marketing
2018 New Technologies
HE Social Roundup – Guest Blog
Snapchat Audience Filters
College Open Days
Generation Z: What can I tell you, as a Gen Z-er?
Engaging a Student Audience – Guest Blog
Why should Universities be considering an Always-on marketing strategy?