Content Marketing is the creation of valuable and informative content with the intention of engaging, entertaining and enlightening your target audience. At Touchpoint Digital, we can produce content that tells stories and communicates the right message to your prospects.
Find out more about our services and how they could work for you.
Short and relevant articles are an effective way of generating interest, which in turn can lead to shares on social media and a boost in audience reach. Adopting an informal, personal style encourages reader engagement and establishes a distinctive tone of voice for your brand.
Present data through graphics, imagery and colour. Infographics allow you to feed complex information to your audience in a way that’s both visually appealing and easy to digest.
We can produce detailed, downloadable content that communicates useful and practical information to your reader. eBooks and Whitepapers demonstrate expertise and can be valuable to an audience, encouraging them to come to you.
Use motion graphics and imagery to showcase your brand and get your message across. Animated content is compelling and a great way to connect emotionally with viewers, not to mention easily shared across social media.
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If you would like to discuss any of our services and how we can help you, then please get in touch.
Touchpoint is effective, successful and great to work with. We were looking to increase awareness surrounding our Computer Science course; Touchpoint responded promptly and followed up with a plan of action. The campaign was a wonderful success, with a 70% increase in applications. We will continue to develop our relationship with them.
Touchpoint was appointed to run our summer recruitment marketing campaign. They demonstrated a robust and insightful understanding of our target market and provided innovative and creative approaches to reaching audiences successfully. With their flexible, reactive attitude and personable, professional customer service, they have proven to be a pleasure to work with.
I’ve worked with Touchpoint Digital for two years and they have always been a great source of knowledge and advice in planning and running effective digital communications campaigns. Professional (yet friendly) and always happy to help. They know their stuff too - as our campaign measurements prove.
Having worked for many years, over many campaigns, with Touchpoint Digital, I have no hesitation in recommending them to colleagues in the HE sector. The team is a pleasure to deal with – extremely skilled, helpful and flexible in their approach. Their account management is excellent. I have found them to be accommodating and helpful even after the end of a contract, which is something I have greatly appreciated. Touchpoint Digital are proactive in bringing new ideas, trends and innovations to the attention of clients and their knowledge of digital marketing in HE are second to none.
I have worked with Touchpoint Digital for almost 3 years supporting SAE Institute on a number of digital and print campaigns. The team are professional, responsive and always on top of the latest trends/tech to enhance our marketing campaigns.